Best Western köper WORLDHOTELS

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Phoenix, AZ (February 18, 2019) – Best Western® Hotels & Resorts announced today it has acquired renowned global hotel brand WorldHotelsTM representing a collection of approximately 300 unique and special hotels and resorts in premier destinations around the world.



Worldhotels acts as a “soft brand solution” for independent hotels and resorts, across three tiers: Worldhotels Luxury, Worldhotels Elite and Worldhotels Distinctive.



(låter som att de kommer att ingå i BW Rewards):

WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable E-Commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network, and powerful revenue engines.



Best Western Acquires WorldHotels Brand







Förra året lanserade BW även 2 boutique brands

Best Western launches two new boutique brands – Business Traveller
 
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